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Leading Organizational
Change. As
this week’s material points out, we are living in times of immense change. One
of the essential tasks of an organization’s leadership is to lead organizations
in a way that ensures that the entire organization is committed to the change
and that support mechanisms are in place to sustain change. Research several
online industries that are currently stressed by changing marketplaces and
demographics: the newspaper and publishing Industries, entertainment media outlets
(e.g., Blockbuster Video), brick and mortar retail (e.g., Sears), and even
campus bookstores.
1. Choose an organization
within one of the industries listed above, or one of your own choosing that is
currently impacted by a changing marketplace.
2. How would you apply
Kotter’s eights steps toward leading change within that organization?
3. Provide examples of the
desired outcomes and support mechanisms you would utilize.
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